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What To Cover When You Meet Your Distributor?


BTN writes what wineries, distilleries, breweries and other brand managers must cover when they meet their distributors.

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The Distributor Sales Meeting—your business plan presentation should include at minimum, the following:  Here are some of the points that we have included in the article.

-Industry and market trends—size of the market

-Company history, milestones, and success stories

-Price list that frontline pricing, discounts, credit, freight and trade allowances

-Samples of the product, packaging, UPC codes and recommended pricing

-Product brochure or sell sheet that provides background on the product’s source, geography, climate, the water (well or City), the winemaker or brewmaster credentials/awards won and the varietals or beer styles you will be offering

-List of distributors and retailers currently selling your product.

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