Change Your Focus To Only One Thing: Depletions at Retail level
Coming from a background of brand building and having sold wine ourselves to retailers and distributors, we know that it all boils down to one thing:
Coming from a background of brand building and having sold wine ourselves to retailers and distributors, we know that it all boils down to one thing: How your brand is performing at retail.
Your strategy should be focused on depletion of your stock from the retailer. Not from your importer, not from your distributor but from the retailer.
Some actions you can take to achieve this goal are:
1) We encourage suppliers to step out of the office (winery/brewery/distillery).
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