BTN Academy

BTN Academy / Articles

How to Manage and Scale your Craft Brewery For Growth

27/09/2015

BTN Interviews New Holland Brewing Company VP of Sales Adam Lambert about sales, team building and the importance of a quality product.

Photo for:  How to Manage and Scale your Craft Brewery For Growth

From building a great team to maintaining a steady income stream, developing a successful business model for your craft brewery is more than just brewing great beer. It’s also about knowing how to manage your finances, finding the right partners and building a passionate team ready to sell your story and your beer.

Quickly scanning the surface data from 2014, it’s a great time to be selling beer. According to the Brewers Association, the USA totaled over 3200 operating breweries in 2014, 2000 new breweries in planning and growth of almost 1.5 new breweries a day. Healthy double digit percent growth by volume was reported (18% through June of 2014.) Household purchases of craft beer grew (up from 29% of households in 2010 to 38% in 2014,) women consume around 32% of craft beer, and variety packs gained popularity (up 21% by volume).

Almost every data point showed positive results in 2014, the consumers keep demanding new and exciting varieties and breweries keep producing great offerings to keep the industry healthy, but what can you do to make sure your brewery stays competitive?

How can you convert your team’s passion into business opportunity?

Should you be concentrating your craft beer offering on quality or variety?

What are some tips to maintain a healthy sales team?

BTN interviews Adam Lambert and gets some great insight into successful sales and magement strategies for craft breweries.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

Meet the best and the biggest bulk wine, bulk spirits and private label suppliers at IBWSS San Francisco on July 23-24. Get your free trade pass HERE

More articles

14/01/2014

Craft Distilleries Grow From Embryonic Stage

BTN Interview with Chris Burnette from Mad Buffalo Craft Distillery on the current state of Craft Spirits in USA market and where its going. BTN also discusses the strategy on distribution of craft spirits and its challenges.
Read More