In flight programs are a once-in-a-lifetime opportunity for wineries looking to boost brand recognition. How much better can a promotional campaign really get?
BTN interviews Master Sommelier & Delta Air Lines wine consultant Andrea Robinson on what it takes to get your wines featured on-board commercial airlines.
To those who know how dedicated she is to her profession, it's no secret why Andrea Robinson was selected by Delta Air Lines to design and implement their BusinessElite wine program for in-flight service. As one of the 219 wine professionals to have achieved Master Sommelier status, Andrea works year round to educate wine professionals and amateurs about practically every aspect of the dynamic world of wine. With eight books and countless articles published to her name, as well as a full line of professionally designed stemware, her expertise and advice is highly sought after. Opening and tasting 2000 bottles of wine a year in order to select the wine list for service aboard Delta Air Lines, she has been offering her prowess for finding excellent wine to Delta since 2007,
We had the chance to ask her some questions about the selection process and how wineries can get their wines sourced for in-flight service. Here's what she had to say.
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