Internet based wine sales have been steadily increasing over the past decade and wine clubs have been a big reason why. With many states and countries opening up the industry by allowing direct sales from wineries, execs are looking to find ways to make their wine clubs more attractive and increase online sales.
Creating wine collections, merchandising and entertaining content for your wine clubs starts by exploring your branding, exploiting the expertise of your staff and understanding your customer base's demographics.
Let's take a look at what you can do to modernize your wine club and boost your membership:
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