Share

Sommeliers Choice Awards 2023 Winners

How Small Breweries Can Use Education to Compete Against Consolidation in the Beer Industry

BTN interviews Ray Daniels, the director and founder of the Cicerone Certification Program, on how craft breweries can use education to build a strong marketplace.

Photo for: How Small Breweries Can Use Education to Compete Against Consolidation in the Beer Industry

It's no big surprise that the proliferation strategy of the largest brewers in Europe and America is consolidation. Since 2000, over 15 of the world's largest brewers have gone through impressive mergers, joint ventures and acquisitions to create a marketplace in which most countries have one or two brewing giants as majority market share holders and the top four global beer companies now hold approximately half of the volume of global sales.

What can breweries do to compete in the top-heavy beer market?
What sales methods connect with consumers on a personal level?

BTN interviews Ray Daniels, the director and founder of the Cicerone Certification Program, on how craft breweries can use education to build a strong marketplace.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2024 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

More articles