BTN Academy

BTN Academy / Articles

Distribution Strategies for Sustainable Expansion: Considering the sales side of things

13/05/2015

Whether it’s optimizing your sales process or determining your next distribution partner, every decision made during high growth periods are paramount to the overall success of your company’s expansion. Get insights on how to build your distribution strategy.

Photo for: Distribution Strategies for Sustainable Expansion: Considering the sales side of things

Whether it’s optimizing your sales process or determining your next distribution partner, every decision made during high growth periods are paramount to the overall success of your company’s expansion.

BTN had the opportunity to sit down with Michael Houlihan and Bonnie Harvey, founders of Barefoot wine brand which became the America's no 1 brand and now the worlds' no 1 selling wine brand. BTN gets practical insights into what it really means to build a successful distribution strategy.

In this article, you will learn important tips and strategies to boost your sales process and expand your distribution.  Find answers to questions like -

When considering what markets to expand into, where should brand owners be focusing their efforts?

In terms of finding the right warehouse and distribution partners, what tips can you give to label owners so that they can minimize logistics problems before they sign a contract?

Once you have a distributor, what can you expect from distributor’s reps?

What tips do you have to keep depletion rates high?

 

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

Entries for the 2021 London Wine Competition Are Now Open. Get Your Wine Brand Accessed By The Top Level Wine Buyers On Basis Of Quality, Value and Package. Learn more

More articles

23/12/2016

The First Meeting with a Buyer

In this article we discuss how you can make your importers and distributors meeting more effective. The article outlines what you need to cover in your first meeting and how to structure your first meeting.
Read More