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Distribution Strategies for Sustainable Expansion: Considering the sales side of things

13/05/2015

Whether it’s optimizing your sales process or determining your next distribution partner, every decision made during high growth periods are paramount to the overall success of your company’s expansion. Get insights on how to build your distribution strategy.

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Whether it’s optimizing your sales process or determining your next distribution partner, every decision made during high growth periods are paramount to the overall success of your company’s expansion.

BTN had the opportunity to sit down with Michael Houlihan and Bonnie Harvey, founders of Barefoot wine brand which became the America's no 1 brand and now the worlds' no 1 selling wine brand. BTN gets practical insights into what it really means to build a successful distribution strategy.

In this article, you will learn important tips and strategies to boost your sales process and expand your distribution.  Find answers to questions like -

When considering what markets to expand into, where should brand owners be focusing their efforts?

In terms of finding the right warehouse and distribution partners, what tips can you give to label owners so that they can minimize logistics problems before they sign a contract?

Once you have a distributor, what can you expect from distributor’s reps?

What tips do you have to keep depletion rates high?

 

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