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Sud de France rewards loyalty with free wine
- Category: Other
- Date: 11/04/2016
Sud de France has launched a loyalty card scheme giving trade and press members who attend its events regularly the chance to win free cases of wine.
Shipwrecked Champagne goes on sale
- Category: Other
- Date: 11/04/2016
A bottle of 100-year-old Champagne that was salvaged from the wreck of the Jönköping has come up for sale in London.
Grey Goose summer campaign to see pop-ups in 20 global cities
- Category: Other
- Date: 09/04/2016
Grey Goose summer campaign to see pop-ups in 20 global cities
Jean-Claude Mas: no added sulphur wines taste best
- Category: Other
- Date: 08/04/2016
The Domaines Paul Mas owner says his zero added-sulphur wines “taste far better” than those to which sulphur has been added during the fermentation process.
Convenience retail is key for `individual` wine brands
- Category: Other
- Date: 08/04/2016
The convenience channels could prove the best route to market for more individual wine producers, The Co-op’s BWS boss has claimed.
French supplier targets channel growth following restructure
- Category: Other
- Date: 08/04/2016
Leading French wine supplier Les Grands Chais de France is looking to build growth in independents and convenience stores following its adoption of a new channel strategy.
French wine `must avoid` haute-couture image
- Category: Other
- Date: 08/04/2016
French wines must resist the temptation to become “like haute-couture”, a leading French marketing agency has warned.
Aldi launches 13-variety du Pape wine brand
- Category: Other
- Date: 08/04/2016
Low-price retailer Aldi has released a Châteauneuf du Pape to the UK market made using all 13 of the traditional grape varieties that the region is allowed to grow.
Malbec World Day readies for sixth edition
- Category: Other
- Date: 08/04/2016
More than 70 events are set to take place across 54 countries throughout April to mark the sixth World Malbec Day, organised by Wines of Argentina to promote this now “classic” Argentine variety.
Masterclass highlights Bourgogne`s best value wines
- Category: Other
- Date: 08/04/2016
Village-level Bourgogne can be accessibly priced but you have to go “off the beaten track”, a masterclass in Oxford last month helped to prove.