Italy aims for 60% of China`s online wine sales
Italy is hoping to make up for the lagging performance of its wines in China by signing a huge new deal with Asia’s biggest e-commerce site that could see sales rise 10-fold.
A deal to promote Italy’s wines in China was announced at a conference hosted by Italian prime minister Matteo Renzi and Jack Ma, the founder of online retailer Alibaba and one of Asia’s most influential businessmen.
Read more at source | Drinksbusiness
