French wines must resist the temptation to become “like haute-couture”, a leading French marketing agency has warned.

Leading French wine supplier Les Grands Chais de France is looking to build growth in independents and convenience stores following its adoption of a new channel strategy.

The convenience channels could prove the best route to market for more individual wine producers, The Co-op’s BWS boss has claimed.

The Domaines Paul Mas owner says his zero added-sulphur wines “taste far better” than those to which sulphur has been added during the fermentation process.

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Following yesterday’s Union des Grands Crus tasting of the Right Bank, Graves and Pessac-Léognan, below are a few very general first impressions from the barrel samples on offer: