Convenience retail is key for `individual` wine brands
The convenience channels could prove the best route to market for more individual wine producers, The Co-op’s BWS boss has claimed.
Simon Cairns, head of beers wines and spirits at The Co-op said convenience had advantages over other types of retailers as it tapped into the twin trends for impulse buying and top-up shopping, which had been fuelling changing shopper behaviour.
Read more at source | Drinksbusiness
