French supplier targets channel growth following restructure
Leading French wine supplier Les Grands Chais de France is looking to build growth in independents and convenience stores following its adoption of a new channel strategy.
The UK arm of the French business adopted a new strategy at the end of last year, splitting the business into five different channel covering the multiples, specialist discounters and ecommerce, convenience and cash & carry, the on-trade and independents, and Ireland.
Read more at source | Drinksbusiness
