Share

Sommeliers Choice Awards 2023 Winners

ROK Stars and Asia Incentives Beverages Group Sign Exclusive Distribution Agreement

ROK Stars and Asia Incentives Beverages Group Sign Exclusive Distribution Agreement for OVAL Vodka in China, Hong Kong, Macau and Australia

18/12/2013

 ROK Stars and Asia Incentives Beverages Group Sign Exclusive Distribution Agreement for OVAL Vodka in China, Hong Kong, Macau and Australia

Ticker Symbol: RKS
WKN: A1H7NB

Thursday 12th December 2013

ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and UK entrepreneur Jonathan Kendrick, has announced its ROK Drinks division has signed a multi-year exclusive agreement with Hong Kong-based Asia Incentives Beverages Ltd for the distribution of OVAL Vodka in China, Hong Kong, Macau and Australia.

The agreement will begin with immediate effect.

OVAL Vodka, produced in the purpose-built OVAL facility in Austria in a patented process which bonds water molecules to alcohol molecules in a process called 'structuring', is an award-winning, super-premium vodka which not only delivers the ultimate in smoothest-tasting vodka, but also reduces the diuretic effect of alcohol consumption.

OVAL's structured molecular format is marketed that 'For 600 years, all vodkas have been made the same way. Until now. Until OVAL'

Commenting, Matthew Adamberry of Asia Incentives AI Beverages said 'We are delighted to have been chosen as the exclusive distributor for OVAL Vodka in our major home territories and, based on the reaction of our retail partners to date, we look forward with great enthusiasm to deploying OVAL across the region in the next few months and years.'

ROK Stars, listed on the Stuttgart Stock Exchange, has an expanding portfolio of 'game-changing' products which, in addition to OVAL Vodka, includes the premium Bavarian beer 'ABK Beer - Since 1308' and ROK Natural Energy Drink, with several more products currently under review and development including a new Irish whiskey brand due to launch in January 2014 and a biodegradable plastic water bottle called ROK Water.

ROK Stars was co-founded by John Paul DeJoria, known as 'America's favorite entrepreneur,' and Jonathan Kendrick. John Paul DeJoria is best known as the co-founder of Paul Mitchell, the largest privately held hair care business in North America, as well as being co-founder of Patron tequila, the world's Number 1 premium tequila brand.

Safe Harbor Statement
The statements contained herein are forward-looking statements that are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward- looking statements, including, but not limited to, certain delays beyond the company's control with respect to market acceptance of new technologies or products, delays in testing and evaluation of products, and other risks detailed from time to time.

Source DGAP.de

More news