Beverage Trade Network authors

Monika Elling


Sales, Marketing, Distribution Strategy.

Monika is an expert in creating global marketing programs for wines & spirits and luxury goods companies. With stints in advertising, publishing and international relations, she has worked with business and political leaders from around the world.

Monika also spent fifteen years on the supply, import and distribution sides of the wine & spirits industry, and most recently was Director of Public Relations at the Lauber Imports division of SWS, America’s largest wholesaler.

Her passion for strategic marketing and brand building coupled with a deep knowledge of the wine & spirits business is the foundation for the company. A noted speaker at private, corporate and industry events in the United States and Europe, she has presented numerous times at the Society of Wine Educators Conferences in the U.S. and beyond.


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Tim Hanni

Tim Hanni, one of the first two Americans to earn the title of Master of Wine.

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