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Why Private Label Wines are the Secret to Success for Distributors

13/02/2018

If you are a distributor who is looking to produce your own distinct wine brand for sale in your region, private label wines offer a whole host of benefits that you’ll love.

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It’s fair to say, that as a wine distributor your success relies on sourcing the right products from around the world to distribute in your local market.

The trouble is, that you are not the only distributor in your country, which means that your competitors also have access to the same wine brands as you. This is making it increasingly difficult for you to stand out from the crowd and be able to offer your customers unique wines.

If only there was a way to produce your own wine, under your own brand, that allowed you to distribute a product that no one else had – well there is – welcome to the world of private label wines.

What is a private label wine?

As you well know, wineries tend to supply their wine to importers already in go to market form – i.e. bottles complete with their own label, name, and branding.

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