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Tips to Developing Successful In-Store Wine Tasting Programs

30/09/2015

Increasing depletion rates by using in-store wine tastings to educate your consumers and hand sell your brands is one of the best ways to spend your marketing dollars.

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The beverage industry is becoming increasingly saturated with new wine brands from around the world. Whether its trending varietals or labels designed specifically to a new market, brand owners are facing extremely competitive environments.

As the industry continues to evolve and companies continue to add to the endless selection available to consumers, so too are novel marketing practices being employed by innovative wineries.

No matter how innovative you get with traditional marketing, a major rule of thumb for today’s industry is that the majority of your marketing budget should be focused on programs that ensure depletions at the retail level. In-store tastings are one of the best tools for you to achieve this goal.

Helping retailers sell your brand guarantees your retail shelf placements and creates strong relationships that you can leverage as you grow your distribution network. Establishing your wines as fast moving, top sellers at the retail level will grow your company’s reputation as an industry staple that distributors and retailers would love to have in their portfolios.

Here are some tips on developing a successful In-Store tasting program: 

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In-Store Tasting Is a Primary Promo Strategy

Tastings are probably the most effective tool wine and spirit suppliers have to make a direct impact on moving more boxes while building the brand. Here’s a list of some of the other lessons of a successful tasting program we relearned:
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