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Ten Proven Methods to Motivate Your Sales Team

Sales and Marketing


Do you truly understand what motivates your sales team? Does your Winery or Brewery have aggressive incentive plans to motivate salespeople? Read our article on Ten Proven Methods to Motivate Your Sales Team.



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Does your Winery or Brewery have aggressive incentive plans to motivate salespeople?  

Some companies often stage grand sales force meetings to announce new bonus programs. They promise exotic trips to the best producers. When business is slow, they hold challenging sales contests. If sales targets are missed, they blame the sales compensation plan and start from square one.

Unfortunately, many short-term tactics don’t work — especially when it comes to small business sales. So, we received input from many senior managers in the beer, wine and spirits business who shared what works best for their organizations, and here’s what they had to say:

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