Whether it’s a small event for a select group of individuals or a large event open to the masses, third-party events can be powerful marketing tools to raise awareness for your brand and are a great way to create positive positioning on a local and/or national scale. Wineries, breweries, and retail outlets innovative enough to establish these third-party connections can create everything from charity 5K runs through the vineyard, to at-home tasting events that leverage key community members for gorilla product launches.
While third-party event marketing has a tendency to slant towards charitable fundraising, it can also create a positive slant in the bottom line – that is, if you know how to seize the right opportunity.
Why market with third-party events?
Third-party events are based on partnerships between two organizations and are designed to deliver tangible or intangible benefits to all involved parties. Events may range in size from a handful of elite A-listers, to crowds of several thousand. They may take place on or within your commercial location, your partner’s location, a rented venue, or a public space. Profits may be split between the primary partners, or donated to a worthy cause.
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