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How Wineries Can Win at Local SEO and Increase Cellar Door Sales

16/02/2018

Many aspects of SEO are complicated, there are certain actions you can take on your own to help your wine store get found in local searches.

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With fierce competition from both online and brick-and-mortar stores, boosting cellar door sales (and getting more customers to visit your wine shop in the first place) can be challenging. With studies indicating that 95-plus percent of consumers go online to search for local businesses before shopping, local SEO has become essential for wineries that want to increase their on-site retail sales.

A complex specialty within SEO, local SEO’s purpose is to help businesses gain a prominent position in online searches that are initiated (often on the fly via smartphones) by customers who are looking for local companies that sell the products and services they want.

While many aspects of SEO are complicated, there are certain actions you can take on your own to help your wine store get found in local searches.

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