BTN Academy

BTN Academy / Articles

Expectations Of A Beer Distributor When Picking A New Craft Brewery

07/07/2015

The article will give insights to suppliers presenting their brands to US Beer Distributors.

Photo for: Expectations Of A Beer Distributor When Picking A New Craft Brewery

As a brewery, get insights on what beer distributors are actually looking for when you pitch them? Here are some of the questions that are covered in this article: (Interview with a MillerCoors beer distributor).

1) What do large beer wholesalers expect from a craft brewery when they pitch their brand to them, When a brewery sends you a presentation for the first time, what do you expect in that presentation?

2) What in that presentation would grab your attention and maybe sell you instantly, What support programs do you expect a craft brewery to have, keeping in mind that they are not Miller or Bud and are running on tight marketing dollars?

3) What are the 5 most important factors you would consider when selecting a brand. Please list these by priority. For example: price, packaging, pick up location, a flavor you don’t carry, a country you don’t have in your portfolio.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

.​​

Put your wines in front of direct influence on the US on-premise market and get rated by Food Parability, Typicity, Value, Quality, and Package. Enter Here

More articles

16/04/2018

How to Make the Most of Your Account Visits

Sales rep's need to understand that their entire existence is not just to sell products to their accounts but they are there to make the life of the buyer easier. They need to wait, watch, listen and be ready to help.
Read More
26/08/2015

The Seven Misconceptions of Wine Label Design

An in-depth study into seven common misconceptions of wine label design. This webinar outlines info on how to design best selling wine labels and information for wineries on graphic design and getting your wine into the hands of consumers.
Read More
23/12/2016

The First Meeting with a Buyer

In this article we discuss how you can make your importers and distributors meeting more effective. The article outlines what you need to cover in your first meeting and how to structure your first meeting.
Read More