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Expectations Of A Beer Distributor When Picking A New Craft Brewery


The article will give insights to suppliers presenting their brands to US Beer Distributors.

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As a brewery, get insights on what beer distributors are actually looking for when you pitch them? Here are some of the questions that are covered in this article: (Interview with a MillerCoors beer distributor).

1) What do large beer wholesalers expect from a craft brewery when they pitch their brand to them, When a brewery sends you a presentation for the first time, what do you expect in that presentation?

2) What in that presentation would grab your attention and maybe sell you instantly, What support programs do you expect a craft brewery to have, keeping in mind that they are not Miller or Bud and are running on tight marketing dollars?

3) What are the 5 most important factors you would consider when selecting a brand. Please list these by priority. For example: price, packaging, pick up location, a flavor you don’t carry, a country you don’t have in your portfolio.

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