Getting your brand ready for external markets can be difficult. There are many points to consider and understanding how your beverage can find its place in export markets is necessary before you can begin growing your beverage company.
Securing a strong market position can mean the difference between finding solid brand placement in distribution and retail level portfolios or having to lacklustre sales across your future market.
How can you ensure that you are going to succeed? What is it that importers, retailers and consumers are really looking for? Connecting with the right market makers starts with a solid understanding of your export market and culminates by nurturing a healthy brand image and sales network.
BTN has outlined an essential checklist for brand owners to use when examining how well their brand will succeed in a Foreign Market.
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