From packaging to compliance, prepping your foreign craft beer SKU for distribution in the US is an involved process. In this presentation, David Lipman, founder of Drinks Hub, an Australian export company with a particular focus on developing long term distribution partners in the USA, presents his deliberations on pricing, trends and the three tier system.
Gain a dynamic understanding of doing business in America as David explores the recent surge in craft beer popularity and interprets recent data for on and off premise accounts, trending categories and how to prepare for export. Although the presentation highlights an Australian point-of-view, the presentation gives valuable lessons for brands around the world looking to enter the US.
David Lipman's, "Exporting Your Craft Beer Brand to USA," shows international brand owners the important factors that influence the US system: