For beverage innovators, Whole Foods is the holy grail of platforms to introduce exciting new products to a receptive audience. Of all the growth strategies for your beverage brand, arriving and succeeding in this wildly successful natural foods chain is a surefire way to boost your consumer base and sales.
Whole Foods is known for trailblazing—introducing unique, natural, and local products to its consumers before they catch on in other markets and spread nationwide. They featured organic produce as a staple before consumers could find organic choices at other grocery stores. The Whole Foods method of using foragers to go forth into the community to find new and interesting food and beverage items has even been adopted by other larger chains such as Sam’s.
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