BTN Academy

BTN Academy / Articles

Bottom-Up Methodology: How to Generate Demand in the 3 Tier System

07/11/2014

The idea behind bottom-up methodology is that you address the demand chain before looking for partners in the supply chain. Learn how you can do that here:

Photo for: Bottom-Up Methodology: How to Generate Demand in the 3 Tier System

The idea behind bottom-up methodology is that you address the demand chain before looking for partners in the supply chain. In today's market, distributors are expecting suppliers to be actively creating a healthy marketplace for their beverages.

How can you build consumer awareness before market entry?
What kind of participation are distributors really looking for?
How can you encourage retailers to request your brands?


BTN interviews Brian Rosen (Owned and Operated Sam's wine and spirits Chicago - America's Biggest Independent Wine Store) and Looks at How to Build Healthy Demand BEFORE Going To Market.

“I think a lot of success, in terms of getting a brand into retail stores, is really creating demand far-ahead of supply. That will always be your first priority when getting ready to visit a distributor...”

“I really recommend that you've got some sort of provable demand sheet of your product when you go to visit your distributor...”

“You want to go into your distributor and say, “Hey the following ten retailers are willing to carry me, there's real demand in this market...”

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2020 Submission Are Now Open for the International London Wine Competition. Enter Your Wines Today and Increase Your International Distribution. Special Pricing Ends on 18 December 2019.

More articles

06/09/2016

Tools You Must Have On Your Website

Our focus on this article is what tools brand owners need to have so the distributors and retailers can easily navigate and use brand's website as a resource in promoting brands they 'bought'.
Read More