We are all now at a stage where we understand the important of social media in growing our businesses. When operating on multiple platforms the need to tailor the message to the audience that it is reaching is vital to your success. Snapchat is no different, and at this point just 1% of marketers are using this platform, but those that are can be counted among the world’s biggest brands. Which makes sense when you consider 100 million people use Snapchat daily and over 400 million snaps are sent each day!
As one of the fastest growing social networks, Snapchat can no longer be ignored. Content creators and brands are jumping on board in order to create daily stories that will capture the attention and engage the imaginations of their audiences.Those snapchat stories get over a billion views every day.
So, how can wineries use Snapchat to grow their business?
wineries already hold tastings and events, so using Snapchat to capture this in real-time is an ideal way to engage customers. Whether it is a product launch, tasting, trade show or a one off event. It offers an authentic view of the event. Consider the National Basketball Association, the NBA used Snapchat for the Finals, the All-Star Game, the Slam Dunk Contest and the Draft, too.
Snapchat can be used to deliver special content that you aren’t putting on your other platforms. Before debuting collections on the runway, the likes of Michael Kors and Rebecca Minkoff gave their followers a glimpse of what was to come on Snapchat. Not to mention the Valentio show at Paris’ Fashion Week that involved a Snapchat runway walk off featuring Ben Stiller and Owen Wilson as their Zoolander characters. Wineries can offer something unique as a surprise to their followers.
Promotions and Contests
Whether you send a promo code or a discount at the end of a Snapchat story, or you opt to invite followers to send snaps holding your products- both of these are excellent ways to engage your customers.
Behind the Scenes
People love getting a behind the scenes look at how companies operate, and that could be done in a number of ways. It could be as simple as your casual Fridays, celebrating an employee birthday or a company outing. Businesses that do well on social media create a brand that is built on customer engagement and the best way to keep customers engaged is by offering insights into what really happens in your business. Your brand is your people.
They’re everywhere, even on Snapchat and you can use influencers to spread awareness. Sour Patch Kids joined up with a popular social media star for a week to run a special Snapchat campaign. Choosing the right influencer to reach an audience whose attention you don’t normally have is vital- that influencer can create outstanding video content to enhance your brand personality.
Here is a video tip on how wineries can use snapchat effectively. ( Source #AskGaryVee show)
If you are just getting started on snapchat, here is how to set up your snapchat account and a basic guide to use snapchat for your wine business.