Vinexpo Holding and Comexposium Merge To Build A Premier Wine & Spirits Business
The venture will boast a wide portfolio of 10 events, namely, Vinexpo (Bordeaux, Paris, Hong Kong, Shanghai, and New York) along with Vinexpo Explorer events from Vinexpo Holding, Wine Paris (Vinisud/Vinovision Paris), World Wine Meetings and World Bulk Wine Exhibition (Amsterdam and Asia) from Comexposium.
- The new venture will be the world's driving coordinator of wine and spirits industry events, with yearly figures of more than 78,000 visitors from 140 countries across the globe, and 5,900 exhibitors.
- With equal stakes in the entity, the new venture is set to benefit from Vinexpo’s international reach and expertise in organizing events for the wine and spirits industry, and Comexposium’s experience in organizing events, as it’s the world’s 3rd largest events organizer.
- Moreover, the new entity is set to create new events to grow the wine and spirits industry internationally.
- The project is supported by advisors including the Vinexpo Strategic Committee and the Boards of Vinisud and VinoVision Paris.
“In a global economic environment, this commitment to working together is a significant step to serve the development of businesses in the wine and spirits sector. Thanks to this alliance, the Bordeaux-Gironde Chamber of Commerce and Industry intends to create a powerful flagship brand which will proudly defend French colours abroad”, said CCIBG President Patrick Seguin. (wineindustryadvisor.com)
“The alliance we are building marks a significant turning point for the world of wines and spirits. It will allow us to extend our influence, develop a portfolio of must-attend events and meet the expectations of markets throughout the world”, confirmed Vinexpo Board Chairman Christophe Navarre.(wineindustry.com)
“Bringing these two entities closer together is a totally novel approach for our industry! We started our partnership in 2019 and now, we want to make it stronger and more established with a shared commitment to join forces bringing our knowledge and expertise together,” said Pierre Clément, Chairman of AVS and of the VinoVision Paris Board of Directors. (wineindustry.com)
Fabrice Rieu, Chairman of the Vinisud Board of Directors, added, “This joint initiative is a historic moment for our brand and all its stakeholders, allowing France, with its richness and expertise, to regain its place on the center of the world stage as a reference and leader in professional events dedicated to wines and spirits”. (wineindustry.com)
Growing the industry expectations
Comexposium and Vinexpo Holding announced that both their events, Wine Paris and Vinexpo Paris will be held at the same place in Paris. The event is set to take place from the 10th to the 12th of February 2020. It is said that the event will attract many national and international buyers, which guarantees maximum impact for wine and spirits exhibitors (producers, merchants, and brands)
“By bringing our skills and expertise closer together, the professionals in the wine and spirits sector will have a key partner for their business development, able to support them year-round and throughout the world,” commented Vinexpo Holding CEO Rodolphe Lameyse. (wineindustryadvisor.com)
The organisers of the joint venture have wanted to take their partnership a step further by creating a new structure based in France. The new structure will provide a strong and broad offer, with events that focus on the 3 main market structures, namely: bulk wines, entry-level to premium wines and spirits, super-premium to luxury wines and spirits.
Building opportunities for international development
France is ranked the world’s second-largest producer and consumer of wines, and also a leading exporter in value. The country is also recognized for the quality and diversity of its wines. With international trade growing immensely, and the rapidly changing markets, the joint venture is set to gain a major advantage from French experience and skill to give the quality of business a push in the global wine and spirits sector.
The venture will offer both partners (Vinexpo Holding and Comexposium) to benefit from, and help with international development opportunities in the wine and spirits sector. Both companies are already present across many countries and continents and are now aiming to play a more significant role in the Asian and American markets.
Comexposium Division Director Laurent Noël explained: “This alliance will strengthen the international strategy of Comexposium in wines and spirits and will create value for all stakeholders, with bellwether events and an increasing presence throughout the world.” (wineindustryadvisor.com)
Vinexpo has been one of the leading events organizer for the wine and spirits industry since its birth in 1981. The company was born in Bordeaux, on the initiative of Bordeaux Gironde’s Chamber of Commerce and Industry. Over the past 39 years of its standing, Vinexpo has grown to understand the uniqueness of the market and has built a wide network of distributors across the globe.
Vinexpo has events that take place in five-set locations (Bordeaux, Hong Kong, New York, Shanghai, and Paris), along with their touring event Vinexpo Explorer.
To learn more, visit www.vinexpo.com
With its headquarters in France, Comexposium is one of the world’s largest, leading event organizers. It hosts over 135 B2B and B2B2C events across many different sectors, including agriculture, construction, fashion, food, health, leisure, real estate, retail, security, students, tourism, and works for the council. Comexposium has its events in over 30 countries, and their events welcome over 3,5 million visitors and 48,000 exhibitors annually.
Image Source: wine Spectator