Created with the option for destinations, resorts, bars or clubs to personalize the bottle, the design aims to tap into growing consumer demand for bespoke products.

The Cîroc Summer Limited Edition Design bottle builds on the brand’s #OnArrival campaign, which “celebrates the hottest people and places of the moment”.

The mosaic design also illuminates at night to stand out in a dark nightclub environment.

“The new Summer Limited Edition Design bottle has been created as a unique memento or gift for consumers to capture and share their summer celebration moments,” said Cîroc global reserve brand director Samantha Reader.

“It should also encourage those experiencing the bottle to share their Cîroc moments on social media, building brand recognition, and driving awareness.

“Personalisation is increasingly being used as a special add-on for gifting – a market expected to reach US$30 billion globally by 2021.

“Tailoring a product to the local market is just one mark of the brand’s commitment to offering differentiation to our customers as we continue to drive innovation within the ultra-premium vodka sector.”

Read More at source: The Spirits Business