New York, NY. May 7, 2016 - USA Trade Tasting’s develops ‘USATT Stories’ as a cross-platform competition modernizing pre-event brand promotion.

USATT’s new initiative features fully integrated social components in an innovative competition developed to promote exhibiting international wineries, breweries and distilleries to the US industry.

The top fifty exhibitor’s USATT Stories will be showcased throughout the tradeshow with feature adverts displayed on the trade floor. The exhibitor with the highest shared USATT Story across all social media platforms will receive a full page advert in the official USATT program.

“Our goal with USATT Stories is to provide exhibitor’s with the ability to voice their brand story to the US audience,” said Sid Patel, CEO of Beverage Trade Network. “The campaign is particularly useful for brand owners looking for a viable solution to extend their reach in the USA. With the platform, brand owners will now be able to develop brand recognition across the US market well in advance of the trade show by leveraging the strengths of our media network.”

Official ‘Story’ sharing results for the competition will be tallied on February 28, 2017, however the platform will continue to operate up until and during the tradeshow (May 16-17) to help exhibitors generate trade interest.

Exhibitors are encouraged to take an active role in the program. For more information or to register your interest in participating in the USATT ‘Stories’ competition, please visit: http://usatradetasting.com/

About USA Trade Tasting: USA Trade Tasting (USATT) is an annual trade tasting and business conference, open to trade professionals only, which takes place on May 16-17, 2017, at the Metropolitan Pavilion, in New York City, USA. USATT showcases international wine, beer and spirit brands to USA importers, wholesalers, distributors, retailers and press. For more information on attending or to register as an exhibitor at USATT, please visit www.usatradetasting.com