MARTINI JOINS FORCES WITH F1 TEAM WILLIAMS
Martini has signed a multi-year sponsorship deal with Formula 1 racing team Williams creating the Williams Martini Racing brand.
In addition to exclusive naming rights, the Martini racing stripes will adorn the new Williams Mercedes FW36 race car, the drivers’ overalls and crew team kit and the new Williams Martini Racing motorhome which features the Martini Terrazza – a rooftop bar.
Sir Frank Williams, founder and team principal of Williams, said: “We are thrilled to welcome Martini to the Williams family and officially launch Williams Martini Racing.
See more at:www.thedrinksbusiness.com/2014/03/martini-joins-forces-with-f1-team-williams/
