Hand-Picked Perfection at Sundance: Stella Artois Cidre Announces National Expansion
Stella Artois to Host Celebration at Sundance Film Festival, Featuring Surprise Musical Performance, Special Guest Elizabeth Banks.
PARK CITY, Utah, Jan. 16, 2014 /PRNewswire/ -- Stella Artois today announced Stella Artois Cidre, the crisp, dry European-style cider launched to widespread acclaim in May 2013, is launching nationwide. As a long-time supporter of cinema and the Sundance Film Festival, Stella Artois Cidre is using the festival's gorgeous wintry backdrop to host a series of occasions showcasing the versatility that has driven Stella Artois Cidre's success.
In May 2013, Stella Artois Cidre was introduced in 26 states. Since then, the increasingly popular beverage has been an important part of a surging U.S. cider market—which is growing more than 100 percent annually. Stella Artois Cidre will now be available in all 50 states. It will also now be available on draught in bars and restaurants nationwide.
