Similar to shelf talkers and case cards, bottle neckers sometimes tout recent strong scores and this is a good way to help focus retail customers on brands and products that have received good press mentions. Due to their smaller size, it’s more common for bottle neckers to be used to enhance existing branding materials (graphics, colors, language) or basic visual components of a brand logo or packaging. Bottle neckers are small, but there’s still enough room to mention information about the brand, i.e. that it is artisanal, hand crafted or made with certified organic ingredients.
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