Sommeliers Choice Awards 2023 Winners

Support Program Sheet

Tips on Designing Support Program Sheet


Most distributors ask for the supplier to provide a marketing support program as a necessary condition to carrying the new brand. They are expecting that you provide tastings, in store merchandising and in house marketing to ensure stock depletion and subsequent order refills at the retail level. Have a summary showcasing your tasting teams and any other programs you are willing to offer.

Photo for: Support Program Sheet

Available Downloads

More Business Tools