Sommeliers Choice Awards 2023 Winners
Support Program Sheet
Tips on Designing Support Program Sheet
Most distributors ask for the supplier to provide a marketing support program as a necessary condition to carrying the new brand. They are expecting that you provide tastings, in store merchandising and in house marketing to ensure stock depletion and subsequent order refills at the retail level. Have a summary showcasing your tasting teams and any other programs you are willing to offer.
