Support Program Sheet
Distributor Support Tools
Why should a retailer want to sell your brand?
Most distributors ask for the supplier to provide a marketing support program as a necessary condition to carrying the new brand. They are expecting that you provide tastings, in store merchandising and in house marketing to ensure stock depletion and subsequent order refills at the retail level. Have a summary showcasing your tasting teams and any other programs you are willing to offer.
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