Taking Your Craft Brewery to the Next Level: Interview with the VP of Sales at Dogfish Head Brewery, Adam Lambert.
BTN Interviews Adam Lambert, VP of Sales at Dogfish Head Brewery, on Sales, Distribution Strategy and How to Grow Your Craft Brewery.
There are countless things you need to consider when preparing to expand your distribution and grow your craft beer company. Understanding particular market regulations, what a realistic business plan for you brewery is and how to forge strong business partners is a long and methodical process.
How can you support your retailers to ensure strong sales and happy distribution partners? What are distributors really looking for when they are adding new labels to their portfolio? What steps do you need to take to put your brand front and center on the national stage?
Even for the most successful breweries, these are difficult questions to answer. We turned to Adam for some insight into the world of Craft Beer and asked him what it means to build a successful brand from the ground-up. He gave us some eye-opening answers.
BTN Interviews Adam Lambert, VP of Sales at Dogfish Head Brewery, on Sales, Distribution Strategy and How to Grow Your Craft Brewery.
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