Creating an effective marketing strategy for your beverage company starts with knowing your target market, developing a plan and effectively deploying it across multiple channels. A beverage company's offer to market is dependent on a marketing team that understands what will ultimately be effective in the marketplace. Which programs work for what markets? How do you launch a successful marketing campaign?

BTN outlines 10 tips on how to prepare your marketing team for your next campaign.

Communicate with Your Partners: If you've ever worked on the distribution or retail side of the industry before, you'll know that the amount of promotional material that you receive from beverage suppliers is truly overwhelming...

Clean and Simple Works: Love them or hate them, Barefoot Wine's branding was designed by putting distributor and retail needs and studying consumer tendencies before their personal preferences...

Direct Marketing: One strategy that is commonly used is to continually submit your family of beverages to well known competitions in your target markets until one of them has a strong showing...