Sommeliers Choice Awards 2023 Winners

How Wine Brands Are Using Google Analytics to Maximize Their Online Sales

Do you sell your wine to consumers through your website? Read below to learn how to harness powerful features of Google Analytics that will tell you the whole story.

Photo for: How Wine Brands Are Using Google Analytics to Maximize Their Online Sales

If your wine brand has taken the jump into online direct-to-consumer (DTC) sales, your brand is one of many who are riding this ever-growing wave. In fact, Forbes estimates that customers in the U.S. order over $2 billion in DTC wine shipments each year. That’s almost 4 million cases a year.

However, here’s another number that may surprise you: every year, DTC shipments account for less than 1% of all the wine production in the U.S. While this number is growing, DTC sales pose some interesting hurdles for wine brands.

One factor wine brands encounter when they move online is figuring out how to effectively manage their websites and internet presence to maximize internet sales. It can seem impossible to understand how the majority of your customers are finding you when there are sales coming in from your website, as well as various other sites. Was your last ad campaign effective, or did sales jump due to the e-mail newsletters you’ve started sending out?

Google Analytics demystifies all of this. It gives you the necessary tools to find the numbers you need to fine-tune your marketing and web content to reach more customers and increase online sales. 

How to install Google Analytics for Your wine & Beverage Website - Download PDF

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

2024 London Wine, Beer and Spirits Competitions Is Now Open. Enter Wines, Beers and Spirits Today and Get A Boost Globally.

More articles


What is trending in the Chinese market?

Country Reports

In a seminar paneled with some of the biggest wine companies of Asia, we found out the major challenges faced by companies looking to enter the Chinese market and succeed.
Read More