BTN Academy

BTN Academy / Articles

Google Analytics: Using Content to Drive Sales


It’s important to plan your way and map out an informed strategy with Google Analytics in order to illuminate the path to increased sales.

Photo for: Google Analytics: Using Content to Drive Sales

An online presence is important to every company—whether you’re selling sweaters or spirits. Your online strategy is a many-tiered one that includes social media, e-mail campaigns, and online advertising. The facet that ties in to these is online, direct-to-consumer sales.

If you’ve been toying with the idea of selling your wine online, don’t take a step in the dark. It’s important to plan your way and map out an informed strategy in order to illuminate the path to increased sales. Data compiled through Google Analytics can help show you where you’re headed.

Your strategy is as follows: create excellent content. Then, use Google Analytics to find out how your audience is responding to your content. Finally, fine-tune your content to draw in a larger audience and drive a higher volume of sales. Having an impactful website can help move your brand from small and struggling into taking the industry by storm.

BTN Premium Content

BTN Premium Members, please Log In to access the complete Webinar.

Not a member? Please Sign Up now and choose your Premium plan.

BTN membership gives you full access to articles and webinars on BTN + other benefits like:

  • Full Access to BTN Consultants
  • Full Access to Buying Leads
  • Post Unlimited Brands
  • Full Access to all Articles and Webinars
  • Full Access to BTN Live conferences presentations and speaker sessions
  • Discounted rates to exhibit at major partner events and conferences
  • And Much More...

Your BTN Membership will reduce your trial and error time: Why experiment with your branding and distribution when you can fast-track your time to success? Get 'How to do it' content which will help you improve your sales and grow your distribution. Just one article can help you make better decisions and improve your distribution strategy. View Plans Now

Want to grow your wine and spirits brands' on-premise presence? Get them reviewed by the leading panels of Sommeliers and bartenders at the 2021 Sommeliers Choice Awards and the 2021 Bartender Spirits Awards! Special Pricing Offer ends soon!

More articles


Advanced Social Media Techniques

Now that you have a following, what's next? We have outlined a few advance strategies below that will help build brand recognition and grow a loyal Social Media community.
Read More