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Becoming the Sommelier's best friend: How to increase On-Premise Retail Sales at High End Accounts.

09/10/2014

BTN Interviews Sommelier Joe Wang on how to influence restaurant staff into suggesting your wines. Get answers to How can I encourage sales at my top restaurants? How can I build brand awareness through on-premise accounts?

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Selling your wine in top restaurants doesn't stop just because you've landed your wine in their wine list. More often or not, there are hundreds of wines for consumers to choose from and their decisions are often swayed by what recommendations they receive from the sommelier. It takes strong marketing and good placement strategy to keep your wines as popular selections.

How can I encourage sales at my top restaurants?

How can I build brand awareness through on-premise accounts?

15 years of front of house experience at luxury hotels and restaurants like the Four Seasons Hotel Sydney and The Farm at Cape Kidnappers (Relais and Chateau) have given Joe Wang plenty of insight into customer tendency and what makes a wine label a best seller. Here's what he had to say.

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