Wine Australia Presentation
Wine Australia Program 2015
{subtitle_en}
Taking Australian wine to the USA Market
Wine Australia’s launch of the new Wine Australia Initiative - USA Program is designed to support Australian wineries looking to enter the USA. Highlighting 17 Australian wineries ready for export, the platform will provide targeted marketing and match making of importers for the US market.
In an attempt to bridge the gap between Australian wineries and US market makers, Wine Australia USA has partnered with BeverageTradeNetwork.com to help launch the Program. Together, they will provide an interactive online presence dedicated to spotlighting exciting Australian labels and connecting them with their ideal import partners in the USA.
Featured Australian Wines - Looking For Importers in the USA
Further info request form
Wine Australia USA’s Angela Slade (L) and Emily England (R) who manage the Market Access Program.
Learn more about Wine Australia
Wine Australia is the Australian Government statutory authority responsible for identifying and maximising the environment for sustainable demand for Australian wine through market development, providing regulatory services and export assistance, providing wine sector intelligence and addressing trade and market access barriers.
Wine Australia USA team and BeverageTradeNetwork.com understands that support is vital to brand development.
Wine Australia’s Emily England with Market Access Program participants (from left) Guy Adams of Brothers in Arms, Tom Adams of Cape Barren Wines, Philip Shaw of Philip Shaw Wines, Colm Mooney of Shottesbrooke, and Steven Raidis of Raidis Estate.
More About The Program
The increase in US demand for Australian premium and regional wineries has spurred Wine Australia USA to create the Market Access Program, to help Australian wineries reach their export goals. Already the go-to company for information on the Australian wine industry, the new initiative is a key part of Wine Australia’s US market program offerings.
In an attempt to bridge the gap between Australian wineries and US market makers, Wine Australia USA has partnered with Beverage Trade Network to help launch the Program. Together, they will provide an interactive online presence dedicated to spotlighting exciting Australian labels and connecting them with their ideal import partners in the USA.
The Program is engineered to align the goals of Australian wine producers with those of US importers and is the logical next step for Wine Australia in helping the growth and promotion of the Australian wine industry.
"Importers, we are very committed to help you build these brands in the US market and achieve maximum visibility as part of the Australian category. By working with BeverageTradeNetwork.com and other leading platforms, we will support Australian wineries beyond the first import" - Wine Australia USA Team.
