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One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
Many small companies know they have a very good product but are having difficulty gaining retail buyer attention and distribution.
Article on Wine Branding, Craft Beer Branding and Spirits Branding. How to measure your brand score and take it national.
24/01/2017 New Zealand Winegrowers will host ten of Australia’s top sommeliers across the ditch over the next fortnight.
24/01/2017 International Bulk Wine and Spirits Show which is an annual show in San Francisco that caters to the US bulk wine, bulk spirits and private label buyers now also comes to London.
24/01/2017 Surprising to some is the fact that Australia is one of the top five or six selling countries of wine in the world
We don’t have to educate suppliers on the basic stuff; it helps everyone save time and money.
John Jeffrey / Strenght and Flavor, UK
Big Peat, Scotch Whisky
The following are some basic tools that every distributor would find useful weapons in the on-going battle to gain territory in on- and off-premise markets.