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Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.
The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
30/03/2017 Italian Wine Exports Amounted to €5.6 Billion in 2016, up by 4.3% on The Previous Year
30/03/2017 Kohler & Frohling, which was arguably America’s most famous winery before Prohibition, is once again available
30/03/2017 A magnum of Rémy Martin Louis XIII Black Pearl Cognac in an eye-catching Baccarat decanter
New York City, NY, 16-17 May, 2017
Exhibitor Registration Now Open
San Francisco, CA, 26-27 July, 2017
Special Pricing For Exhibitors Ends March 31, 2017
London, United Kingdom, 24-25 Jan, 2018
Big Peat, Scotch Whisky
We expanded our distribution in six states in USA in just 6 months, thanks to BTN.
Steve Bird / Bird Wines, New Zealand
As the owner of a beer, wine or spirits distributor, you have to ask yourself and your management team, how well did we do?