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Every spirits brand is vying for the media’s attention. But, what does it take to get noticed? And how do you tell your story to make your spirits brand shine? BTN talks to Gregg Glaser, Publisher & Editor of the Modern Distillery Age, a weekly e-newsletter/magazine for the U.S. spirits business about ten factors in your press release that will catch the media’s attention.
The key to making on-premise retail calls is preparation and planning. A good salesperson knows time is limited with chain buyers.
One of the biggest challenges that small and medium sized importers and distributors have is retaining their sales reps. In this article, BTN highlights 5 main factors that you can work on to retain your sales reps.
22/03/2017 The Institute of Masters of Wine is delighted to announce Eben Sadie as the winner of the 2017 Winemakers’ Winemaker Award.
22/03/2017 World's No. 1 Bourbon Makes History with First-of-Its-Kind Mixology Experience in Downtown Louisville
22/03/2017 Michter's Master Distiller Pamela Heilmann is celebrating with the release of Michter's 10 Year Single Barrel Kentucky Straight Bourbon.
New York City, NY, 16-17 May, 2017
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San Francisco, CA, 26-27 July, 2017
Special Pricing For Exhibitors Ends March 31, 2017
London, United Kingdom, 24-25 Jan, 2018
We use BTN to source Independently produced Single Malt Whisky brands.
Raj Sabharwal / PVI, 2013 USA Whisky Importer of the Year
Thanks for all the advice BTN provided for our new Vodka brand.
Victor Agapov / Belayarus Vodka
From pre-brand awareness in retail stores and with end consumers, to securing distribution and creating post-brand awareness after a distributor is secured, here is what a perfectly targeted brand launch should look like.