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News

BTN Academy

06/06/2019

2019 Checklist on How to Pitch a Distributor

This latest checklist covers the most important factors that a winery, brewery, distillery or any brand owner needs to look at before approaching a distributor.

29/09/2018

Three Tips for Using Wine Labels to Maximize the Retail Success of Your Wine

Know your customer’s demographics and choices, pay attention and frame the story on your bottle itself. Use these effective labeling tips to boost the shelf success of your wine

22/06/2018

Knowing the Team at Your Accounts is Key to Success

Salespeople are "troops in the trenches" who will sell your wine and spirits selections to your account’s customers and guests. Know them well

News

Graphic Packaging International Develops KeelClip™, an Innovative Paperboard Packaging Solution for Food and Beverage Cans

Graphic Packaging International (GPI) has developed KeelClip™, a paperboard packaging solution for cans that offers sustainability advantages and merchandising benefits as compared to other packaging options.