Sommeliers Choice Awards 2023 Winners
Episode 18 : Highly Effective Modern Sales Tactics - Ben Salisbury
The 18th Episode of the Wine Whiskey Weed Show, welcomes Ben Salisbury - he is a 34-year veteran of the adult beverage industry and former Vice President of National Accounts for the US with Constellation Brands and Ste Michelle Wine Estates.
In this episode of the Wine Whiskey Weed Show Ben talks about the relationships with distributors and what to look for in your sales rep which will help achieving your sales target. Developing a successful sales strategy is one of the core activities every winery, brewery & distillery will have to undertake. You can delay it until you’ve acquired your first 100 or 1,000 customers, but at some point, you’ll need to find sustainable traction in the market and increase sales.
Enjoy the podcast!
About the Organisers: Beverage Trade Network
Beverage Trade Network is one of the world's leading networks for beverage, wine, spirits and beer importers, distributors, producers and related companies. Our database and directory listing of the world's leading beer, wine, spirit and non-alcoholic drink producers provides our importers and distributors an advantage to source and innovate their portfolios.
Know more about BTN: www.beveragetradenetwork.com/
