Straight Talk With The Buyer - Stephen Fahy: ABID Conference Episode #4
In this Q and A session, we ask the buyer (The Retailer) direct questions. Questions like how distributors can train their reps, most effective merchandising that works in retail, elevator pitch for a new brand, how to help them when brands do not sell, how to get a floor display, how to build a strong relationship with them and more.
***About Stephen Fahy***
Stephen C. Fahy, DWS is the Sales Director and Senior Buyer at the Wine Library and is passionate about the business of direct-to-consumer wine education and the complete customer service experience. He has proven to be a specialist in finding and promoting a wide range of exciting wines from around the world, working directly with importers, distributors, and the wineries themselves. His palate is widely recognized by an ever-growing local, regional and national consumer base, due in large part to the extraordinary quality of the wines he selects to put on offer, and loves the excitement of the business, especially when his contagious enthusiasm spreads to others.
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