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Precept Sweetens Its Portfolio with Acquisition of Sheffield Cellars and Fairbanks Dessert Wine Brands

Precept Wine, the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer, is excited to announce the acquisition of the Sheffield Cellars and Fairbanks dessert wine portfolio from E. & J. Gallo Winery (Gallo).

19/01/2021

Seattle – Precept Wine, the largest privately held wine producer in the Pacific Northwest and a top 12 American wine producer, is excited to announce the acquisition of the Sheffield Cellars and Fairbanks dessert wine portfolio from E. & J. Gallo Winery (Gallo).

Sheffield Cellars and Fairbanks are award winning dessert wines, excellent as an aperitif but also perfect for complimenting many recipes. The wines were launched by Gallo in their early days when the brothers saw a need for domestic aperitif wines. Precept looks forward to continuing to craft these wines in the time-honored tradition for which they are known under the guidance of Precept’s acclaimed winemaker Hal Landvoigt. Production is expected to remain in California. 

Whether for a sweet treat at the end of a fine meal or incorporated into your favorite dishes, Sheffield Cellars and Fairbanks offer exceptional quality at a value-oriented price point. The Sheffield Cellars portfolio includes Tawny Port (1.5L), Cream Sherry (1.5L), Very Dry Sherry (750mL, 1.5L) and Marsala (750mL, 1.5L). The Fairbanks portfolio features Port (750mL, 1.5L, 3L), Sherry (750mL, 1.5L), Cream Sherry (750mL, 1.5L), White Port (1.5L) and Cocktail Pale Dry Sherry (1.5L).

“I am thrilled to add these versatile wines to Precept’s growing portfolio and expand our footprint in the burgeoning dessert wine category. Our sales and marketing teams, along with our wholesale partners, are looking forward to building on the upward momentum of these great brands and categories,” commented Andrew Browne, Founder and CEO.

“We are glad to have found in Precept a buyer that will respect the history of the Sheffield Cellars and Fairbanks brands and will continue making these quality dessert wines for consumers to enjoy,” said Gallo’s CEO Ernest J. Gallo. 

Read more at source: wineindustryadvisor

Image source: wineindustryadvisor

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