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New TTB Ruling on Nutrition Labeling and Advertising

News from San Francisco – A new ruling issued by the U.S. Tax and Trade Bureau (TTB)

30/09/2020

SAN FRANCISCO – A new ruling issued today by the U.S. Tax and Trade Bureau (TTB) expands the tolerances for voluntary calorie statements on labels and in advertisements for wine, distilled spirits and malt beverages to make them more consistent with the food labeling regulations of the U.S. Food and Drug Administration (FDA). The ruling allows for the use of databases and “typical values” or ranges for voluntarily reporting calories.

“Wine is not a recipe product. It varies from vintage to vintage and can even vary from barrel to barrel in a given year,” said Bobby Koch, Wine Institute President and CEO. “Today’s ruling removes a major hurdle for providing nutrition information in labeling and advertising. We appreciate TTB’s response to the concerns we raised.”

Read more at source: wineindustryadvisor

Image source: wineindustryadvisor

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