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That Boutique-y Gin creates RTD cocktails

Independent gin bottler That Boutique-y Gin Company (TBGC) has launched a range of ready-to-drink (RTD) canned cocktails.

03/06/2019

That Boutique-y Gin Company’s Craft Cocktails range includes five RTD creations: Moonshot Gin and Citrus Tonic, Spit-Roasted Pineapple Gin Mule, Cherry Gin, and Craft Cola, Strawberry & Balsamico Gin Fizz and Squeezed Yuzu Gin Collins.

Selina Raggett from TBGC said: “We want more people to have access to interesting drinks in more places. We know that drinkers are looking for increasingly exciting and sophisticated flavour combinations and that putting these in cans or on draught will allow both retailers and bars to satisfy the demands of convenience and ease of service without compromising on flavour.

“For the cans, we’ve embraced the true Boutique-y style at its boldest, moving away from the traditional gin in a tin look and feel. We’ve taken inspiration from our Boutique-y labels to create something that’s really eye-catching.”

Priced at £2.75 (US$3.45) per 330ml cans, the brand’s Spit-Roasted Pineapple Gin Mule, Cherry Gin and Craft Cola and Squeezed Yuzu Gin Collins are available at 5% abv, while its Strawberry & Balsamico Gin Fizz is bottled at 4.5% abv and Moonshot Gin and Citrus Tonic carries an abv of 7.2% to ensure “the flavour of the gin shines through”.

The Craft Cocktails collection will launch across Europe this summer with a second wave set to launch in Australia and New Zealand in the coming months.

Initially launching with TBGC, the Craft Cocktails will also launch products made with spirits from That Boutique-y Whisky Company and That Boutique-y Rum Company.

Read More at source: The Spirits Business

Image Source: The Spirits Business

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