Beverage Trade Network News

Pusser’s 15-year-old rum given new recipe


The 15-year-old blend is now made from a combination of aged wooden pot still and column still rums. The column still rum used in the bottling is now sourced from a distillery in Guyana.

The brand has also updated the packaging for the expression to reflect the higher retail price commanded by the new recipe.

Pusser’s CEO Gary Rogalski said: “We decided to re-package the 15-year-old blend for two reasons: first, the cost of the raw wooden pot still 15-year-old component had increased significantly, and secondly, the column-stilled component of the blend previously supplied by Trinidad Distillers was no longer available to us when they made the strategic decision to stop exporting their aged rum stocks.

“We replaced the component supplied by Trinidad Distillers with a similar rum from Guyana, which was again significantly more expensive. This required an increase in the consumer price on what is arguably the best rum in the world; so we thought it deserved a bottle, label and display box more in sync with its ‘crown jewel’ stature.”

The new Pusser’s 15 Year Old is said to have aromas of demerara sugar, molasses, dried fruits and spices on the nose. It is described as being full-bodied and round with a “warm, smooth, long and memorable” finish.

Pusser’s has produced 3,000 cases of its 15-year-old rum, with 1,000 being distributed in the US, Europe, and the UK respectively.

Read More at source: The Spirits Business

Image Source: The Spirits Business

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