Craftwork will expand the Galician gin’s UK presence through the on- and off-trade using Nordés’ Atlantic link to “build demand and association through coastal towns”.

A full-time brand ambassador will also be appointed, and a creative marketing and PR programme will be launched to bring the brand’s backstory to life.

Nordés is the fastest-growing premium gin brand in Spain, according to Nielsen.

“We’re thrilled to be working with Nordés – they are a brand after our own heart, valuing relationships with the trade and investing in engagement,” said Jeremy Rockett, Craftwork managing director.

“Nordés has built a phenomenal presence in Spain and we’ll be looking to transfer some of that passion over to the UK via standout initiatives such as Nordés Atlantic pop-up bars.”

UK-based Craftwork launched in March 2018 and was founded by Rockett, the former managing director of Marblehead Brand Development.

Maarten Van Dam, area sales manager, Osborne, said: “This partnership is the natural progression for Nordés gin, it has become intrinsically linked with Spanish culture and we hope to keep this ‘spirit’ alive.

“It’s an important moment for the brand and the UK is a key market that needs nurturing in a very specific way. Craftwork will build on the good work done so far and take Nordés to the next level of engagement both with the trade and to the hearts and minds of UK consumers”.

Read More at source: The Spirits Business

Image Source: The Spirits Business