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Baga Chipz Launches Virtual Celebrity Cocktail Workshop

Spirits

20/11/2020

Ms Chipz, known as one of the strongest contestants in the first ever UK edition of Ru Paul’s Drag Race last year, stars in a series of videos promoting the new product – called DJs Cocktail Infusers with Nancy Sorrell, Paralympic gold medallist Claire Cashmore MBE, fitness expert Shaun Stafford and US TV star Paul Wharton, with a special appearance from Vic Reeves.

The teabags in the range to help people create up to six cocktails at home; Long Island Iced Tea, Cosmopolitan, Margarita, Peach Mojito, Strawberry Daiquiri and Sangria. The infusers are meant to be steeped in alcohol such as vodka for four minutes before a mixer and garnish is added.

The launch comes on the back of rising demand for cocktail-making essentials while bars and restaurants have been forced to close during lockdown. In the 12-week period to 23 May, sales of cocktail bitters in the US retail and e-commerce sector rose 83.6%, according to Nielsen figures. Meanwhile sales of cordials, which also includes lower-ABV aperitivos and liqueurs such as triple sec, have risen by 50% compared to last year.

Read more at source: thedrinksbusiness

Image source: thedrinksbusiness

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