Taking place at 17:43pm, in honour of the year Moët & Chandon was founded, the collective toast signalled the start of the city-wide initiative.

Moët Hennessy UK is one of the headline sponsors of this year’s London Cocktail Week, which has been extended to run throughout the month of October to help support the hospitality industry at this tough time.

The 17:43pm toast will take place every Thursday throughout October, with bars and revellers encouraged to share their celebrations on social media.

Every Thursday, Moët will also offer complimentary Champagne cocktails in partner bars including City Social in Liverpool Street, Disrepute in Soho and Coupette in Bethnal Green.

London Cocktail Week wristbands, priced at £15, entitle the holder to £6 cocktails (and £9 Moët & Chandon cocktails) all month in 250 London bars.

“We are so pleased with how the #moetmoment at 17:43 on the first day of London Cocktail Week went,” festival co-founders Hannah Sharman-Cox and Siobhan Payne said.

“It was incredibly heart-warming to see all 250 participating bars toast the start of the festival at the same time – a really wonderful kick off – and proof the hospitality industry can be positive, even in the face of such adversity.”

Read more at source: thedrinksbusiness

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