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Brewers Association Revises Foundational Framework

04/03/2014 | The Brewers Association board of directors late last week introduced changes to the association’s foundational framework to better serve the not-for-profit trade group’s membership of small and independent American craft brewers.

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Heineken Looking for Twitter Film Pitches

04/03/2014 | Heineken, the official beer sponsor of the Tribeca Film Festival (TFF), announces #15secondpremiere, which the brewer calls "a social call-to-action that challenges people to get outside their comfort zone at TFF."

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7Up to Light Up the Dance Floor

04/03/2014 | This year 7 Up will amplify the electronic dance music (EDM) energy, community and movement with #7x7UP. The yearlong 7Up program, Dr Pepper Snapple Group says, will bring uplifting experiences to seven festivals and events.

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PepsiCo, Tingyi in Shanghai Disney Alliance

28/02/2014 | Shanghai Disney Resort announced a multi-year strategic alliance today with PepsiCo, Inc. and Tingyi Holding Corp., which recognizes PepsiCo and Tingyi Holding as their suppliers.

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Diet Coke Launches Brand's First Frozen Offering

27/02/2014 | The Coca-Cola Company has announced that it launching Diet Coke Frost, the first frozen offering in the diet brand’s 31-year history. Diet Coke Frost has natural cherry flavor

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Carlsberg Puts $5M Behind Blackcurrant Beer Push

27/02/2014 | Carlsberg is launching a £3 million marketing drive to promote the launch of its Blackcurrant flavored beer in a push to exploit rising demand for the sub-category from younger drinkers.